Based on our knowledge of the audience, we focused on ways to bring the UNICEF’s unique approach to patterns to life, demonstrating that a colorful attitude gives you a head-start on happiness. Our creative mantra centered around breaking away from the same-old traditional way of doing print designs, and celebrating the more colorful genre of print work, making message sending and communicating much more fun. It allowed UNICEF and its end user, the communities, to stand out against the grey, and see the world through a more colorful lens.
What we did
