The Playfarm International
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Order Date:
12.11.2020 -
Findal Date:
12.12.2020 -
Client:
The Playfarm International
The story:
Playfarm International came to Mega.Net for a complete and comprehensive rebrand. This included a new logo, tagline, brand identity, and website.
This project included diverse and inclusive imagery, visionary design elements, a brand identity refresh and empowering and compelling content. To achieve this, we moved through a thorough brand analysis as well as a competitive analysis to understand where The Playfarm stood in the market, who they are trying to attract to their education portfolio, and how they want to make an impact in Nairobi.
We executed a content strategy for Everest Enterprises Limited, compromised of:
- Digital Marketing
- Print Marketing
- Social media graphics
- Infographics
- Videos
- Print assets
The content is used for both new customer acquisition & lead nurturing.
Results:
Our team focused on compiling thorough research to understand The Playfarm’s initial needs. The objective was to position The Playfarm as an education leader in Nairobi’s uptown suburbs and attract a new demographic all while remaining true to their roots.
The rebrand also included a complete redesign of their visual assets from logo to website to print and more. The final logo included digital design elements and a colour palette that was sourced from their previous brand colours, blue and the meritone blues. The blue and meritone blue elements of the logo are a nod to The Playfarms’s history and speak to suburb residents. These elements were then implemented throughout the new website to ensure a cohesive feel and increase brand recognition. You’ll note these elements in assets and materials being produced by the organization moving forward as well. We love a versatile brand.