Kenya Marine Mammal Research and Conservation
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Order Date:
11.11.2020 -
Final Date:
19.11.2020 -
Client:
K.M.M.R.E.C
The story:
Mega.Net was brought into the team to launch a brand-new movement with a splash that would make the niche world of marine mammal conservation and those around them take notice.
The digital branding was well prototyped and rolling out on their website and digital channels were initiated as we tried to onboarded, the different marketing views from both team Mega.Net and KMMREC.
The challenge was to develop a full-blown digital launch campaign consisting of both creative and omnichannel media to be in market as soon as possible to launch the brand story along with the new branding online. And to do so in a matter of weeks, not months.
Results:
Not only does KMMREC have a more positive brand image, but awareness and interest are higher than ever before. Website visitors are up 21% from 2021 to 2022 and search interest is at an all-time high.