After being labeled a worthy diplomatic envoy, H.E. Kalonzo Musyoka needed to back up his promise with a branding strategy vehicle and roadmap that immediately proved just how extra ordinary he can be not just as an ambassadorial representative, but also a ministerial resident representing and leading Kenya to the future.
He needed to boost consideration across nations to win new prospects, while simultaneously driving better connections with other ambassadorial envoys. Doing so meant building awareness not just for him but also for the Kenyan brand itself, and the whole entire nation of Kenya.
Results:
Mega.Net developed a fully integrated graphical media strategy focused on reaching our most valuable audience at key touchpoints, via print placements and partnerships that directly complement the uniqueness of Kenya.