Masai Lodge Limited
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Order Date:
12.11.2020 -
Findal Date:
12.12.2020 -
Client:
Masai Lodge Limited
The story:
A long established family business was ready to have their brand and marketing match the integrity of the beautiful business they build in the hospitality industry. A refresh on a long-standing and recognizable business brand, a new website that organizes content in a way that just makes sense, and a set of new assets to support all of it. This was a truly transformative result.
We executed a content strategy for Masai Lodge, compromised of:
- Print Marketing
- Social media graphics
- Infographics
- Website
- Animation
- Graphics
The goal was to create a new brand that communicates not only who they are but the superior quality and attention to detail in what they do. We let this refresh do the talking, and the results have been a thrill.
Results:
User-friendly and visually captivating, their new website reflected the high-quality assets and services provided. Drawing inspiration from their family heritage and shift into modern presale models, we successfully branded and remodeled the business to truly captures the essence of the Masai lifestyle they’ve been building through timeless typography, all-encompassing project imagery, and content that focuses on the Masai difference. Ensuring that consumer online experience aligns seamlessly with the in-person journey of buying a quality hospitality services was our main priority when we were developing navigation and content.