Excitare Advisory

The Story:

As a fast-growing advisory and consultancy platform for students, teachers, and parents, Excitare already had a few users in Nairobi but very little Kenyan awareness. How could we use branding in innovative ways to get massive  brand awareness among key audiences and stakeholders?  Could we package data to get both local coverage and national scale?

There was no existing brand awareness for Excitare within, which meant we were able to implement a focused graphical campaign featuring strong digital imprints and traditional prints, and a targeted product placement strategy across each target market.