Equatorial Offcie Plus Limited
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Order Date:
11.11.2020 -
Final Date:
19.11.2020 -
Client:
Equatorial Office
The Story:
A respected leader in providing office products and services – high quality services and products, Equatorial Office Plus needed a new positioning and accompanying look/feel that lived up to their mission and vision. Through our research and discovery process, we learned that Equatorial Office Plus found itself in a deeply competitive environment loaded with similar services and products of all sizes, qualities, and reputations; but mostly, filled with competitors that were offering cut rate pricing consistent with international knockoffs and cheap materials.
We knew that E.O.P must combat competitors’ efforts to commoditize the industry and define what Equatorial Office Plus truly means.
Results:
Based on the new emotional positioning, Mega.Net, in collaboration with Equatorial Office Plus Marketing, developed a portfolio of creative applications that introduced the refreshed brand including a new website, collateral materials, print ads, banners, videos, and digital marketing.