Prime Stuff Limited
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Order Date:
11.11.2020 -
Final Date:
19.11.2020 -
Client:
Prime Stuff Limited
The story:
Prime Stuff Limited hits close to home for our agency. Tackling this project with a user centered approach built on empathy, care, and future thinking allowed our team to blend the complexities of education and youth development.
Working collaboratively with the voices of youth advocates, parent advisors, and internal team members the new Prime Stuff website reflects and empowers their mission in our community.
We executed a content strategy for Prine Stuff Limited, compromised of:
- Digital Strategy
- Website development
- Print Marketing
- Social media graphics
- Infographics
- Videos
Prime Stuff needed to solve the challenge of bringing within two clicks critical information that had been buried in the insufficient architecture of their old site. No more going down a rabbit hole searching for anything to help, instead, easily surfacing relevant information organized in a way that encourages easy research. This approach is empathetic, it is user-centered and it prioritizes the person(s) seeking care above all.
Results:
We are proud to be Prime Stuff’s agency of choice for this project and enjoyed the collaborative process with their team and community partners. This site is a stand-out example of what can happen when you take the time to consider how a site should be used and begin the design process from there. Every person engaged in this project was eager to center the experience around the families that need Prime Stuff, it is a privilege to have been on the team who brought this to life.
Support centred content, quick redirect buttons, and intuitive navigation are all custom inclusions that are soul of this site. The users’ journey is the priority and visiting this site makes that clear. Every click feels built for you, because it is.
