Through our Brand Marketing Discovery Process, Touch de Rose Limited customers told us that in a fiercely competitive landscape loaded with laundrettes of all sizes, costs, and qualities, Touch de Rose Limited was seen as the most authentic provider of the highest quality, best cleaning and dry-cleaning services and products with a genuine desire to help their customers achieve their goals and deliver for the consumer.
These customers helped us understand that success would come when prospects recognized the Touch de Rose brand as an executive service and the pure joy that accompanied the cleaning, dry cleaning and tailoring services and products.
We executed a content strategy for Touch de Rose Limited, compromised of:
Print Marketing
Social media graphics
Infographics
Videos
Email
Print assets
Results:
Mega.Net created an emotionally connective, meaningful positioning statement and tagline that resonates with the dry cleaning and laundry industry. For positioning, Touch de Rose uses the prescribed language on their marketing materials and product packaging.