Watamu Marine Association
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Order Date:
11.11.2020 -
Final Date:
19.11.2020 -
Client:
Watamu Marine
The story:
Watamy Marine is a mission-driven community based organization with a history as the greater Watamu’s welcoming and compassionate environmental and welfare solution, consisting of professional, accountable teammates tirelessly committed to helping their members achieve their version of development success. Mega.Net was charged with helping Watamu Marine articulate this community value and create the positioning language that emotionally connects with prospective members.
Through our digital experience approach, we led the Watamu Marine leadership team through a comprehensive discovery process that resulted in new digital breakthroughs that better told the Watamu Marine Association story placing a priority on the member and the community. We knew that success would come when prospective members recognized Watamu Marine Association was the community’s most respected and empathetic team of local service providers, and, when prospects embraced the comfort and confidence associated with joining an organization genuinely dedicated to their individual success. People needed to know what WMA means and stands for. We learned that WMA evokes emotion, finds harmony, and builds partnerships to improve the quality of life for their members and their community.
Results:
Mega.Net helped the community understand what WMA stands for and why prospective members would want to join the WMA community. Once the language was firmed up, Mega.Net needed to bring the WMA positioning to life through a new digital experience. We created a new website that used regional colors and incorporated their logo as an icon to represent diversity, equity, and inclusion while cleverly integrating the tagline. WMA is now in a healthy place.