UNICEF Somalia

The Story:

UNICEF Somali came to Mega.Net looking to modernize its look after its outdated branding on their print work that  started to discourage collaborative partnerships and the final user. To encourage future collaborations, UNICEF Somali sought to polish and refine its prints to align with what consumers expect from a leader in child campaigns.

They requested us to develop stylish and substantive print brands that showcases UNICEF as the industry leader in the fight for humanity and its everyday needs. We executed a content strategy for Everest Enterprises Limited, compromised of:

• Print Marketing
• Infographics
• Print assets

We ingrained ourselves in UNICEF’s origins to ensure the new print direction remained true to its values. We began our exploration by looking at the meaning behind their previous prints and familiarizing ourselves with their brand pyramid. This led us to an identity that communicates simplicity and a clear message about a sustainable future.